StephenSaber

Developing Your Content Automation Strategy, Part 5: The Speed of Content

Stephen Saber — Tue, 31 Jan 2012 09:24:47 +0000

The fifth dynamic forcing the need for content automation is the speed of content. With the wide options for content creation and consumption, the speed of content has increased to such a speed that companies cannot keep up. Look at the transformation of media. It used to be that content came in scheduled timing and accepted formats. Now, when a situation occurs, it is spread widely across the Internet in a matter of moments. News organizations cannot keep up and have had to change their business models to adapt.

[youtube]http://www.youtube.com/watch?v=LQ_zQ-2l3T8&list=PL1DF09DD7D6A0738F&index=2&feature=plpp_video[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Developing Your Content Automation Strategy, Part 4: Corporate Generated Content

Stephen Saber — Thu, 26 Jan 2012 09:24:14 +0000

The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content. Previously, there was a clear distinction between the content creators and the sponsors / advertisers. However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their habits for content consumption. In doing so, consumers have become accustomed to content being generated from multiple sources including organizations.

[youtube]http://www.youtube.com/watch?v=iVZcDahgnsc&list=PL1DF09DD7D6A0738F&index=1&feature=plpp_video[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Developing Your Content Automation Strategy, Part 3: Why You Need to Engage Everywhere

Stephen Saber — Tue, 24 Jan 2012 09:23:37 +0000

In the part two of this series, I explained that marketing communication is no longer about messaging but is instead about content creation.

A third changing dynamic driving content automation is the new reality that companies must engage everywhere. It used to be easy to understand the channels that consumers used to connect with companies. The digital consumer now consumes content in multiple formats and on multiple devices. As businesses, we need to tailor our content marketing strategy and messaging to the consumption format that the consumer is using at that time.

[youtube]http://www.youtube.com/watch?v=zlj7I7BamCw&feature=context&context=C375e87eADOEgsToPDskKYVVEhIDChylZJTVMI4K1R[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Developing Your Content Automation Strategy, Part 2: Communication is about Content

Stephen Saber — Thu, 19 Jan 2012 09:22:56 +0000

In the part one of this series, I explained that the first step towards creating a content automation strategy is to understand that all companies are media companies. The second crucial lesson to learn is that communication is no longer about messaging but is instead about content. Content creation is key and the substance in the content is what will drive the engagement. Before, communication was about the offer – communicate the offer and establish a relationship for future business. Now, communication is about creating great content – educate the consumer with valuable content and in doing so you will connect with them.

[youtube]http://www.youtube.com/watch?v=Pgs9KgTkUq4&feature=bf_next&list=PL1DF09DD7D6A0738F&lf=bf_next[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Developing Your Content Automation Strategy, Part 1: Every Company is a Media Company

Stephen Saber — Tue, 17 Jan 2012 09:22:10 +0000

Content automation is a strategy for organizing both the inbound and outbound sides of a company’s content creation model. Why is this important? Now that we know that “content is king“, content automation is a critical piece in streamlining content development and distribution, and represents the next phase in marketing and communication. But where do you start?

First and foremost, every company is now a media company. That might sound too simple and maybe even absurd, but if we can start thinking about all organizations as being in the media business, it will change the way that we think about communication and content marketing strategy.

[youtube]http://www.youtube.com/watch?v=ArZLcJjpnRo&list=PL1DF09DD7D6A0738F&index=3&feature=plpp_video[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

B2B Social Media Myths Busted: Is Email Dead?

Stephen Saber — Thu, 12 Jan 2012 09:21:36 +0000

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming. No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently. Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three, Part Four.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Are We Ignoring Mobile?

Stephen Saber — Tue, 10 Jan 2012 09:20:57 +0000

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred. Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices. Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value. I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three.

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Can You Effectively Move Online-to-Offline?

Stephen Saber — Thu, 05 Jan 2012 09:19:46 +0000

How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa. If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations. If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement. If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two.

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Businesses Are Too Traditional

Stephen Saber — Tue, 03 Jan 2012 09:18:57 +0000

Actually, Social Media is Indispensable for Businesses

If someone would have told me two years ago that businesses are too conservative for social media, I would have agreed. However, since that time we have learned a lot more when it comes to the staying power of this “fad“; today social media is something that no business can afford to avoid. Instead of seeing the features that social media provides as a threat to traditional ways of doing business; try embracing social media campaigns and promotions. You don’t need to be a social media expert, but it is essential that you utilize social media to move forward as a business.

[youtube]http://www.youtube.com/watch?v=sj9TxVNd724&feature=channel_video_title[/youtube]

I quote from an article from by eWEEK.com about the Web2.0, which you can check out here.

Check out Part Three on moving your relationships online to offline. Didn’t catch the other parts of the series? Check them out right here: Part One.

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

Stephen Saber — Thu, 29 Dec 2011 09:18:09 +0000

What Practical Benefits Does Social Media Bring to Businesses?

The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion. Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.

Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong. I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.

[youtube]http://www.youtube.com/watch?v=qLbztAVJnaQ&feature=channel_video_title[/youtube]

Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.