Developing Your Content Automation Strategy, Part 5: The Speed of Content

The fifth dynamic forcing the need for content automation is the speed of content. With the wide options for content creation and consumption, the speed of content has increased to such a speed that companies cannot keep up. Look at the transformation of media. It used to be that content came in scheduled timing and accepted formats. Now, when a situation occurs, it is spread widely across the Internet in a matter of moments. News organizations cannot keep up and have had to change their business models to adapt.

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Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.