The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content. Previously, there was a clear distinction between the content creators and the sponsors / advertisers. However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their habits for content consumption. In doing so, consumers have become accustomed to content being generated from multiple sources including organizations.
Developing Your Content Automation Strategy, Part 4: Corporate Generated Content
January 26, 2012 by Leave a Comment