The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content. Previously, there was a clear distinction between the content creators and the sponsors / advertisers. However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their habits for content consumption. In doing so, consumers have become accustomed to content being generated from multiple sources including organizations.
[youtube]http://www.youtube.com/watch?v=iVZcDahgnsc&list=PL1DF09DD7D6A0738F&index=1&feature=plpp_video[/youtube]
Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.
