In the part two of this series, I explained that marketing communication is no longer about messaging but is instead about content creation.
A third changing dynamic driving content automation is the new reality that companies must engage everywhere. It used to be easy to understand the channels that consumers used to connect with companies. The digital consumer now consumes content in multiple formats and on multiple devices. As businesses, we need to tailor our content marketing strategy and messaging to the consumption format that the consumer is using at that time.