Content automation is a strategy for organizing both the inbound and outbound sides of a company’s content creation model. Why is this important? Now that we know that “content is king“, content automation is a critical piece in streamlining content development and distribution, and represents the next phase in marketing and communication. But where do you start?
First and foremost, every company is now a media company. That might sound too simple and maybe even absurd, but if we can start thinking about all organizations as being in the media business, it will change the way that we think about communication and content marketing strategy.