B2B Social Media Myths Busted: Is Email Dead?

Email is Dead… Long Live Email!

Despite the warnings of some, e-mail is not going away; it’s transforming. No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points.

However, design is not the only thing that is changing with email. There are many more different ways that we can consume email, whether it be via computer or phone. Past that, there are different operating systems on those devices that handle emails differently. Emails have even become an important part of the social CRM landscape and social media marketing in general. To finish up this series on busting social media myths and using social media for business, I explain how to understand the transformation email has gone through.

Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three, Part Four.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Five of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Are We Ignoring Mobile?

How Effective is Interactive Mobile Marketing in Creating Leads?

Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred. Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop PC or iPhone. The lines get blurry when you factor in the types of action users commit on different devices. Mobile does not tend to lead to transactions, but that does not mean mobile marketing and advertising are do not have value. I explain why mobile is a channel that you cannot ignore in this part of my series on busting social media myths.

Check out Part Five on Email Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two, Part Three.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Four of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Can You Effectively Move Online-to-Offline?

How Well Do Social Media Tools Build Offline Relationships?

Social media tools are key in bringing online relationships offline and vice versa. If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations. If you are starting offline, social media services and networks allow you to extend your conversation online and create a unique channel for customer engagement. If you are still unsure of social media’s ability to bridge the gap, check out my talk with Tyler Pyburn on busting the myth that social media is only relevant for online activities.

Check out Part Four on Mobile Myths. Didn’t catch the other parts of the series? Check them out right here: Part One, Part Two.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Three of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Businesses Are Too Traditional

Actually, Social Media is Indispensable for Businesses

If someone would have told me two years ago that businesses are too conservative for social media, I would have agreed. However, since that time we have learned a lot more when it comes to the staying power of this “fad“; today social media is something that no business can afford to avoid. Instead of seeing the features that social media provides as a threat to traditional ways of doing business; try embracing social media campaigns and promotions. You don’t need to be a social media expert, but it is essential that you utilize social media to move forward as a business.

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I quote from an article from by eWEEK.com about the Web2.0, which you can check out here.

Check out Part Three on moving your relationships online to offline. Didn’t catch the other parts of the series? Check them out right here: Part One.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part Two of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

What Practical Benefits Does Social Media Bring to Businesses?

The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion. Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.

Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong. I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.

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Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.

Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com

This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.

Best Practices for Body Language

Your body language says everything.  Subtle or blatant, body language is the instinctual thing that most people pick up regardless of the language they speak or the message that you are trying to get across.  How you sit, eye contact, what your hands are doing, all effective the message you are sending across with your body but trying to be aware of all of those elements is extremely difficult.  I tell people do not focus on how you are feeling but rather what is the message you are sending.  Become more cognizant of the expression and act accordingly.  Below I explain more helpful hints to take in account when it comes to body language.

Please feel free to e-mail me if you have any questions: SSaber@thepulsenetwork.com

For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication and written communication.

Best Practices for Written Communication

When it comes to written language, one of the biggest issues I have come across is the ability for the message to become misinterpreted.  If I am speaking to a employee about a task I want done I can tell, via body language, if they understand what I want and need done.  The same does not hold true in a e-mail with the absents of face to face interaction.  One tip I find incredibly helpful is giving your e-mail or blog post a once over before sending it out.  Read the message before sending and it will help you determine if it sounds proper and reads like you wish it to come across.  Watch the video below for more tips I have picked up over the years for effective written communication.

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For the full segment on tips and tricks for written communication and body language click here also check out my blog post on spoken communication here.

Elements for Blog Post #2 - http://www.youtube.com/watch?v=eJLA8KnhQLE

http://thepulsenetwork.com/business/tpn-finance/10-13-11-written-and-body-language-basics/

Best Practices for Communication Basics

Communication is such a big part of life that sometimes the basics get missed.  Knowing your audience, controlling your pace, being yourself, may come off as seemingly common sense aspect of effective communication and therefore most people over look them. As a business leader you will not get the luxury to ignore the primary elements when it comes to communicating with others hence why the need for a refresher is critical.  On this episode of TPN Finance, I explain some of the keys when it comes to business and how to maintain those parts in your communication.

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For the full segment on tips and tricks for spoken communication click here also check out my lesson on written communication and body language here.

A Guide to Understanding Long-Term Growth

A business cycle is a lot like a roller coaster, it has its rises and falls but after every fall comes a rise. With this in mind, the best time to plan for your business’s growth is during the recession because expansion is the next phase of the business cycle. Vijay Govindarajan wrote a great blog post in the Harvard Business Review with a processes for how to achieve long-term growth that we discussed on TPN Finance.

The steps laid out for creating long-term growth in your business are: decide what you are playing for, get everyone speaking the same language, imagine your future, align your actions with your intentions, and finally do it.

Check it out and let me know what you think.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

Here are all the video links for the episode today

Youtube Highlighted clip - http://www.youtube.com/watch?v=dDW0X8aavqo&feature=channel_video_title

Facebook post on Pulse on Business - http://www.facebook.com/TPNBusiness/posts/258504424194002

TPN Links and embed codes -

Part 1, The Business Cycle - http://thepulsenetwork.com/business/tpn-finance/10-06-11-the-business-cycle/

Part 2, What are you Playing For - http://thepulsenetwork.com/business/tpn-finance/10-06-11-what-are-you-playing-for/

Part 3, Speaking the Same Language - http://thepulsenetwork.com/business/tpn-finance/10-06-11-same-language/

Part 4, Imagine your Future - http://thepulsenetwork.com/business/tpn-finance/10-06-11-imagine-your-future/

Part 5, Align Your Actions with Intentions - http://thepulsenetwork.com/business/tpn-finance/10-06-11-align-actions/

Part 6, Do It - http://thepulsenetwork.com/business/tpn-finance/10-06-11-do-it/

Moneyball and it’s relation to the business world…

The 2002 Oakland Athletics have been called the team that changed baseball with their use of analytics to help a small market team compete in a “unfair” league.  People talk about Moneyball all the time in business but now with the release of the movie the parallels within business are appearing more and more.  Tom Davenport on the Harvard Business Review Blog Network wrote an intriguing article on the Six Things Your Company has in Common with the Oakland A’s that I went into depth with Tyler Pyburn on TPN Finance.

Past performance does not predict future success Yahoo! is a perfect example.  The analytics of a person are all based on their past experiences; therefore key is to recognize what types of characteristics your model is based around before you drive into the numbers.

http://www.youtube.com/watch?v=rekAWrtPXeQ&feature=player_detailpage[/youtube]

For the full TPN Finance on Moneyball in Business episode click here.

Please feel free to comment on the post or reach out to me on e-mail: ssaber@thepulsenetwork.com

And the link from The Pulse Network - http://thepulsenetwork.com/business/tpn-finance/09-29-11-moneyball-in-business/