What Practical Benefits Does Social Media Bring to Businesses?
The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion. Wrong! The days of social media being just a consumer platform are long gone. With the right social media marketing strategy you will reach the right businesses to drive offers and sales.
Jeffrey L. Cohen wrote a excellent article on SocialMediaB2B.com all about social media myths in business to business and the facts that prove them wrong. I recently sat down with Tyler Pyburn to shed additional insight upon these myths and give some practical social media advice for businesses.
[youtube]http://www.youtube.com/watch?v=qLbztAVJnaQ&feature=channel_video_title[/youtube]
Be sure to check out Part Two of this Five part series on 10 Chronic Social Media Myth’s Busted on the TPN Blog.
Think I missed something on the post? What some more advice on using the busted myths in business? Let me know by commenting on this post, or by reaching out to me on e-mail: ssaber@thepulsenetwork.com
This is Part One of a Five Part Series with Tyler Pyburn, Host at The Pulse Network, and Stephen Saber, Chief Executive Officer at The Pulse Network, in which they aim to make plain some of the biggest business to business social media myths.
