StephenSaber

Developing Your Content Automation Strategy, Part 5: The Speed of Content

January 31, 2012 By Stephen Saber Leave a Comment

The fifth dynamic forcing the need for content automation is the speed of content. With the wide options for content creation and consumption, the speed of content has increased to such a speed that companies cannot keep up. Look at the transformation of media. It used to be that content came in scheduled timing and accepted formats. Now, when a situation occurs, it is spread widely across the Internet in a matter of moments. News organizations cannot keep up and have had to change their business models to adapt.

[youtube]http://www.youtube.com/watch?v=LQ_zQ-2l3T8&list=PL1DF09DD7D6A0738F&index=2&feature=plpp_video[/youtube]

Check out the rest of the series on content automation and be sure to follow Butch Stearns and Stephen Saber on Twitter.

Developing Your Content Automation Strategy, Part 4: Corporate Generated Content

January 26, 2012 Leave a Comment

The fourth changing dynamic that is driving the need for content automation is that the consumer expects corporate generated content. Previously, there was a clear distinction between the content creators and the sponsors / advertisers. However, with the social network generation and the introduction of user-generated content and user generated reporting, consumers have changed their [...]

Developing Your Content Automation Strategy, Part 3: Why You Need to Engage Everywhere

January 24, 2012 Leave a Comment

In the part two of this series, I explained that marketing communication is no longer about messaging but is instead about content creation. A third changing dynamic driving content automation is the new reality that companies must engage everywhere. It used to be easy to understand the channels that consumers used to connect with companies. [...]

Developing Your Content Automation Strategy, Part 2: Communication is about Content

January 19, 2012 Leave a Comment

In the part one of this series, I explained that the first step towards creating a content automation strategy is to understand that all companies are media companies. The second crucial lesson to learn is that communication is no longer about messaging but is instead about content. Content creation is key and the substance in [...]

Developing Your Content Automation Strategy, Part 1: Every Company is a Media Company

January 17, 2012 Leave a Comment

Content automation is a strategy for organizing both the inbound and outbound sides of a company’s content creation model. Why is this important? Now that we know that “content is king“, content automation is a critical piece in streamlining content development and distribution, and represents the next phase in marketing and communication. But where do [...]

B2B Social Media Myths Busted: Is Email Dead?

January 12, 2012 Leave a Comment

Email is Dead… Long Live Email! Despite the warnings of some, e-mail is not going away; it’s transforming. No longer do email exchanges resemble an arms race to create the glitziest documents with all the bells and whistles. Instead, emails have become more about creating quick and simple messages that emphasize key points. However, design [...]

B2B Social Media Myths Busted: Are We Ignoring Mobile?

January 10, 2012 Leave a Comment

How Effective is Interactive Mobile Marketing in Creating Leads? Historically, mobile channels have been viewed as a distinct from other media, but with the advent of smart phones and tablets the lines have become blurred. Consumers will consider the content of your website the same way regardless if they are viewing it on their desktop [...]

B2B Social Media Myths Busted: Can You Effectively Move Online-to-Offline?

January 5, 2012 Leave a Comment

How Well Do Social Media Tools Build Offline Relationships? Social media tools are key in bringing online relationships offline and vice versa. If you are coming from online to off, it allows for a conversation to start online that in turn will drive face-to-face conversations. If you are starting offline, social media services and networks [...]

B2B Social Media Myths Busted: Businesses Are Too Traditional

January 3, 2012 Leave a Comment

Actually, Social Media is Indispensable for Businesses If someone would have told me two years ago that businesses are too conservative for social media, I would have agreed. However, since that time we have learned a lot more when it comes to the staying power of this “fad“; today social media is something that no [...]

B2B Social Media Myths Busted: Social Media Is Not A Business Tool?

December 29, 2011 Leave a Comment

What Practical Benefits Does Social Media Bring to Businesses? The myth used to be that social media was just an awareness play, used for branding and getting your name out there, but worthless when it comes to aspects of business like lead gen and conversion. Wrong! The days of social media being just a consumer [...]

Best Practices for Body Language

November 9, 2011 Leave a Comment

Your body language says everything.  Subtle or blatant, body language is the instinctual thing that most people pick up regardless of the language they speak or the message that you are trying to get across.  How you sit, eye contact, what your hands are doing, all effective the message you are sending across with your body but [...]